The U.S. Department of Veterans Affairs (VA), Office of Small and Disadvantaged Business Utilization (OSDBU), hosts business development webinars to help entrepreneurs become procurement ready and posture themselves to do business with VA. Market research is the foundation of acquisition strategy. Understanding the relevant industry practices, commercial solutions, and potential services that meet organizational requirements enables contracting personnel to make the best choices for their agency.
Join us as Elizabeth Harrington, Deputy Director for OSDBU Acquisition Support Team, discusses understanding the marketplace, market research mechanisms, and how small businesses play a critical role in market research. You will learn and apply the basic principles, tools, and methods for performing market research—from defining the term to gathering information to documenting results. Practical examples from the view of contracting officers, which you will be able to apply as you, the small business owner, conduct your market research, will also be provided.