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Leveraging Social Media and Characteristics of an Effective Website
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This webinar begins by defining social media, and highlights the differences between personal and professional accounts, as well as teaches participants how to recognize the characteristics of an effective website. As the webinar progresses, attendees will learn about the benefits of using social media to build their brand and elevate their company’s profile and how to leverage social media sites to consistently update and improve their firm's marketing strategy. Knowledge Level: General/Intermediate
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