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Office of Small & Disadvantaged Business Utilization
Let's Get Social: Using the Power of Social Media to Market Your Business
Collaboration is an important business concept, and building and maintaining relationships with stakeholders is the lynchpin to continued business success. This session will examine the critical elements of an effective communications plan to ensure it conveys your business message. Additionally, we will discuss the importance of knowing your target audience, using SMART goals to create measurable objectives, and reviewing commonly used social media platforms to determine the best way to execute your message based on your stakeholder demographics.