Proving Your Business Idea Works

Presented by U.S. Small Business Administration

You served our country, and now want to start your own small business. But can your business idea work?  Several elements must come together for your business idea to be sustainable, including market demand, the size of your target market, and the strength of your competitors.  We’ll do a deep dive into each of these.  We’ll also explore psychological factors that influence how customers buy. 

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