Tabitha Sierra PsyD, ABPP, MHA, MBA
Assistant Director, Chief Experience Officer
VA Richmond health care
Phone:
Dr. Tabitha Sierra serves as the Assistant Director and Chief Experience Officer for the Central Virginia VA Health Care System, a role she began in April 2022.
CVHCS is a complex, high-performing network that includes a Level 1a tertiary care hospital in Richmond, a 400,000-square-foot Health Care Center in Fredericksburg, and three outpatient clinics. With an annual operating budget exceeding $1.2 billion, CVHCS delivers care to more than 90,000 Veterans across 52 cities and counties in Central Virginia.
As Assistant Director, Dr. Sierra provides executive leadership for strategic planning, organizational development, and initiatives aimed at enhancing patient experience and employee engagement. She oversees multiple critical service lines, including Public Affairs, Communications, Engagement & Experience, Medical Media, Patient Advocacy, Center for Development & Civic Engagement, Nutrition & Food Service, Prosthetics & Sensory Aid Service, and two Fisher Houses. Additionally, she maintains programmatic oversight of the Veterans Canteen Service.
From January to August 2025, Dr. Sierra served as Acting Associate Director, where she provided operational leadership for hospital administration and resource management. Prior to her current role, she was Chief of Engagement and Experience Service and previously served as a Clinical Psychologist. She holds a Doctorate in Clinical Psychology, is board-certified in Geropsychology, and earned both a Master of Health Administration and a Master of Business Administration, reflecting her strong clinical and operational expertise.
Dr. Sierra began her federal service in 1987 as an enlisted Marine, serving in the United States Marine Corps as a Small Arms Infantry Weapons Repairman and Primary Marksmanship Instructor. She transitioned to the Marine Corps Reserves in 1991 and received an honorable discharge in 1995. In 2010, she continued her service to Veterans at the Hampton VA Medical Center before advancing to leadership roles within the VA system.
A native Texan and proud member of a Navy family, Dr. Sierra brings a unique perspective shaped by military service and a lifelong commitment to Veterans. Outside of work, she enjoys target shooting and cycling. She and her husband, Dan—also a Marine—have been married for more than 35 years and are proud parents of four adult children, two of whom are Marines, and grandparents to four granddaughters.